Meanwhile, exactly the same data demonstrate that the quantity of people that marketers could attain with ads on YouTube in Hong Kong remained unchanged in between Oct 2023 and January 2024.
Go global: see how Hong Kong’s existing “condition of digital” compares with connectivity in other nations around the world by looking at our flagship Digital 2024 World wide Overview Report, which incorporates numerous slides of worldwide digital data, and our in-depth Examination of what these quantities may possibly indicate in your case.
As we noted in the Facebook portion higher than while, alterations inside the viewers attain figures posted in Meta’s ad arranging tools usually do not essentially correlate with General variations in its platforms’ Energetic user bases.
Even so, Meta has built significant adjustments to the best way its advertising and marketing assets report audience attain data over current months – which include building major revisions to its foundation viewers data for Facebook – so the figures demonstrated listed here is probably not instantly similar with figures published in our former reviews.
To learn more about these improvements, remember to see this short article, and our complete notes on data.
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Take note: ByteDance’s advertising means check here only publish audience gender data for “woman” and “male” end users.
It’s essential to stress that these marketing arrive at figures never necessarily signify the same issue as month to month Lively person figures although, and there might be significant variances amongst the scale of YouTube’s ad audience and its whole Energetic person foundation.
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The revised figures in addition to the existing price tag GDP is going to be introduced about two months later on for the primary, second and third reference quarters and within the Spending budget Working day for that fourth quarter.
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If you want to check irrespective of whether this is our most up-to-day report for Hong Kong, or in case you’re on the lookout for data on digital tendencies and behaviours in Hong Kong for earlier years, you will discover DataReportal’s full collection of studies on Hong Kong by clicking right here.
Having said that, it’s vital that you pressure that these promotion reach figures will not be the same as the month-to-month active customers figures that Meta reviews in its Trader earnings announcements, they usually really should not be interpreted as a result.